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Mediterranean or Caribbean? All inclusive spa resort or a quiet private self-catered villa? When it comes to planning a holiday nowadays it can take weeks if not months to browse all the options available to us – we're literally spoilt for choice. Of course each has their own budget but we all take the time and effort to search every holiday-maker website, going from destinations in Europe to ones as far as Asia in order to ensure perfection. It has to be perfect, because it has to be the complete opposite to your home destination and unless you live in a beachside villa in the Bahamas it takes time to achieve that kind of perfection. Would all that blood, sweat and tears be worth it if we turn up on that white stretch of beach paralleling those turquoise waters in a high-street brand bikini? With a perfect holiday must come the perfect beachwear and just as much time should be spent finding those unique bits for the ultimate holiday wardrobe.

The only way one can achieve a truly unique wardrobe is discovering new and exclusive brands before anyone else does. So when you step foot on that beach you can feel just as chic as the resort itself. The amount of magnificent beachwear specialists that remain undiscovered in the UK is truly baffling and we're obliged to bring them into the spotlight.

There are many brands originating in Australia such as Andy and Molly who specialize in bohemian accessories perfect for those with an already hippie-style wardrobe in need of some refreshing, elegant touches and contrastingly Vix Clothing whose sassy designer swimwear range contains beautifully printed bikinis every girl absolutely must have at the top of their holiday list. The French also know a thing or two about swimwear with brands such as Pain De Sucre who pride themselves on their unique bikinis and one-pieces in 'daring and unexpected combinations' that complement the natural curves of women – what more could we possibly want?

Though after spending weeks collecting the finest pieces of beachwear for ourselves, its essential our partners get on board with the new image. However daunting this may seem, fear not since there is the ingenious concept of Love Brand. A men’s swimwear specialist whose 'state-of-the-art' trunks raise money for endangered Asian Elephants with 5% of the gross profit of Love Brand trunks going to an Elephant Family every year. Thus whilst you and your partner are looking fabulous on the beach you can feel good about it too – and this way it's probably easier to convince him to throw away those hideous trunks he bought in the Gap sale 3 years ago.

Now don't even consider returning to the high street to finalise your holiday wardrobe, head to your local boutique shops which will undoubtedly be stocked up on unique brands like these. Who knows maybe you'll even discover some of your own?

 Check out boutique fashion and beach wear store LieLow for all year round summer wear.