HIGH

Ever find that when you’re desperate for a new outfit it becomes near enough impossible to find exactly what you’re looking for? Covering the entire high street, raiding every one of your favourite shops and still failing to find something to your taste or in your size can be incredibly frustrating; shopping must never be frustrating.  No woman should ever experience going home empty handed when retail therapy was the original intention. Though we can immediately blame the stores for their poor stock maybe we’re limiting ourselves with only a handful of shops we’re actually willing to spend our money in. We’re all guilty of favouring only the high-street brands and rarely straying too far out of that comfort zone. You could put it down to loyalty but maybe we should try being a little braver.  

There are so many brands out there of a similar quality and style to your favourite high-street brand, though more obscure and thus slightly more difficult to discover finding unique brands can be incredibly rewarding. Predominantly your shopping options become instantly more diverse but you’ll also have a wardrobe of items that for once the entire female population doesn’t also own. You’ll be promptly regarded as one of those ahead-of-the-trends type and let’s face it which woman doesn’t strive for that position in her friendship circle?

HIGH is one of those brands. With ‘Design, Quality and Utility’ as their core brands values they’re a contemporary clothing brand that’s far from anything you’ll find on the high-street. Though this may ring alarm bells as it sounds like a brand that requires us to step out of that comfort zone, it would be well worth your while to do so. HIGH explores the core of contemporary clothing by merging formal and casual dressing together to create couture-like yet functional garments for everyday use.

Taking a closer look at their SS’13 collection they ingeniously touch on the current trend of masculine tailoring blended with feminine elegance. Jackets have tailored collars and waists though being finished off with puffed shoulders and feminine frills gives them the elegance of a couture brand whilst trousers are structured at first glance yet finished off with a lace trim so they are elegant as much as they are boyish. HIGH may not be to everyone’s taste, then again what brand is nowadays, but their collections have a huge range of beautiful garments that give the edge of couture clothing while also providing everyday essentials. Even for those happy with their selection of high-street brands there is no harm in checking a new brand out, you never know what you might discover.

To find out more about HIGH or browse some of their styles visit Fluidity-F2.com