Thursday, 31 January 2013

MaxMara - New Collection Review




So the Spring/Summer Ready to Wear 2013 collections are rapidly making their way onto catwalks. With Balenciaga and Alexander Wang presenting collections lavishing in tailored masculine outlines, boxy shapes, minimalism and an array of neutral colours. Though the silhouettes in Balmain's SS'13 RTW collection were of a similar essence they pushed that little bit further with intricate designs, bold patterns of harlequin checks and cage-like tops and dresses formed from basketry giving it a similar edge as that of Alexander McQueen's collection inspired by bees, bordering on couture.

With these trends in mind, MaxMara declaring they would return to their 'roots' proved to be an excellent decision. With masculine silhouettes and neutral colours in the spotlight MaxMara didn't fail to shine. Famous for their icon101801 camel coat, their new (yet authentic) collection blended effortlessly into the trends emerging for this SS season since the fuel for the collection was once again the trench coat. The collection experimented with safari and army influences, through loose fitted beige shirts and similarly designed jumpsuits whilst keeping current trends in mind. Patchwork was a trend MaxMara especially executed throughout the collection. With shirts in lightweight knits finished off with silk sleeves and prints like leopard and madras checks creating a surprising harmony on tailored trousers and pencil skirts.

Although military and safari may have been the inspiration, none of the collection possessed merely that. Shirts and jackets were finished with puffy sleeves and though this created a baggier fit, it wasn’t overwhelming in size, rather loose fitting to give it a sense of elegant fluidity on the body. The garments appeared to be tailored and masculine nevertheless through the use of silk and suede as primary materials and combining over-sized tops with body clinging pencil skirts the clothes maintained femininity and looked natural and relaxed. The majority of tops had plunging necklines with buttons starting bellow the sternum which furthered the collections womanliness even when these necklines were combined with a more masculine rolled up sleeve or shoulder straps.

The whole collection had the perfect balance between army and safari, ensuring none of it was too conventionally military through the use of effortlessly mixed patterns but still sticking to the original colour scheme of khaki and beiges. The garments were tailored through cuffed trousers and rolled up sleeved shirts with thick open falling collars to give it a masculine edge, yet elegantly feminine through use of materials that hung lightly off the body and dresses and coats that tied together on the side of the waist beautifully accentuating the figure. The combination of both ensured an accomplished mix of the current trend of masculine shapes and traditional feminine elegance. MaxMara has once again strived this season displaying its class and knowledge of current trends whilst continuing to ensure every garment remains wearable and accessible.

To find out more or to buy MaxMara wear visit fluidity-f2.com

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